Tel Aviv (the city that never sleeps) , by Ronit Zilkha, British designer and founder of

04 Sep 2011, by Niamh Barker
 Ronit was born in Israel and came to study fashion design in London, where she launched Ronit Zilkha and went on to show at London Fashion Week for more than 12 years.

I love the ethos of Ronit’s new label, Lullilu, here you will find little precious pieces for you and your daughter(s) that will last for years….that little classic Audrey dress or cashmere cardigan with a twist. The new website is about to go live and I am forever checking to see if they are there yet …we know all about launching new websites here at Travelwrap Towers recently and the fact the journey is never quite as smooth or as quick as one initially plans for is the inevitable joy of running an online business….!

Over to Ronit…..
Israel is a fascinating combination of the old and the new, the past and the future, and Tel Aviv– where I come from, is a perfect reflection of this unique mixture.

Linking ancient Jaffa and its rich 3,000 year history with brash young Tel Aviv that rose out of the sands just a century ago, it is a thriving cosmopolitan centre by the sea, a city that never sleeps – an exciting city that celebrates independence, modernity, technology, diversity and pluralism every day of the week.

The long promenade, running alongside the seashore that makes up the western edge of Tel Aviv-Jaffa. There, we walk or jog, ride bikes, sit on benches, fill our lungs with fresh air. A glorious 8.7 miles of open views, blue horizons, white sandy beaches and the most beautiful sunset every evening without fail.

Regardless of the hour, human attractions abound – clowns, caricaturists, tattoo artists, hair-braiders, magicians and of course, the ever- changing parade of people strolling by The nearby beaches beckon.

Clean sand, lounge chairs, ice-cream vendors and diehard beach-lovers that swim daily, winter and summer, no matter what. Each beach has its own unique character and crowd .

Thousands of years of history come together in Jaffa, one of the world's oldest cities and the birthplace of Tel Aviv. The main port of the ancient land of Israel, and one of the first ports in the world.

Driving to Jaffa is like going through a time tunnel– skyscrapers soar on the left, while ahead lays a city with thousands of years behind it.

I love to go Jaffa every Thursday night to the market that have been revived into the most eclectic mixture of old merchants with new generation of young designers all showing their work surrounded by music bands and food stalls. The roads are all blocked so crowds of people can just stroll all around the city which is beautiful at night .

These beautifully restored houses and streets preserve the romance of the early days of Jewish urban settlement. Enveloping a preserve of Jewish pioneering. 

Tel Aviv’s Port became the city's premier entertainment centre, 70 years after its establishment, with dance clubs, cafes and restaurants all at the water's edge.  The port attracts to its wide wooden promenade thousands of people seeking to combine food, shopping and entertainment with romantic red sunsets, salty sea breezes and white sails on the horizon.

If you get here after noontime on a Saturday, forget it – you'll quickly discover that you're not the only one in pursuit of this magical combination.
A bridge across the Yarkon River connects the port to the historic old Reading power station, whose cavernous interior now serves as an exciting venue for modern design and art exhibitions.

Every time I visit there are new places revived capturing the history and essence of the Israel . it is so overwhelming that you feel you are in a daze trying to take it all in .

The nice thing is that there is everything for everyone so every trip can have a different vibe , from relaxing by the beach or exploring but because of the weather the days feel longer and it’s amazing how many places you can visit in a day as it is all so near and yet all different .

Israel is all about food and there are so many places to eat overlooking the sea that it is hard to choose one place but Turquoise Restaurant, in Sea & Sun, Tel Aviv, has got the most beautiful setting ,It has a large terrace overlooking over the sea from a cliff.


Welcome to Eat, Sleep & Simply Be…our little blog that does what is says on the tin. Alongside myself, our selected guest bloggers from the Luxury Travel Industry will be posting their thoughts as to some of the loveliest places to eat in, sleep in… & sometimes to simply be. Our thoughts will always be our own but at times with a sense of mischief and slight irreverence. Follow us and just see where in the world it leads.
Niamh Barker
Founder & Creative Director
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